These Christmas reindeer cupcakes are a festive take on Rudolph: moist chocolate cupcakes finished with a rich hot chocolate frosting, candy eyes, a red candy nose and pretzel antlers. They’re easy to make, adorable to serve, and perfect for holiday parties or a seasonal bake sale.
This post is sponsored by Wholesome . All thoughts and opinions are my own. Thank you for supporting the brands that make Stephanie’s Sweet Treats possible.

These reindeer cupcakes are a fun and simple way to add holiday cheer to any gathering. The chocolate base is tender and flavorful, while the hot chocolate frosting adds a cozy, chocolatey finish. Decorating is quick — a pair of candy eyes, a red candy for the nose, and halved pretzels for antlers turn each cupcake into a tiny Rudolph.
I used organic, fair trade cane sugar and powdered confectioners sugar from Wholesome. Their sugars are a one-to-one substitute for traditional sugar and give the cupcakes and frosting a clean, consistent texture.
If you enjoy cupcakes, try more recipes on the blog like Biscoff Cupcakes, Lemon Poppy Seed Cupcakes, and Strawberry Filled Cupcakes.
Why This Recipe Works
- Festive presentation – The Rudolph decorations are kid-friendly and instantly festive.
- Moist chocolate cupcakes – The batter yields soft, tender cupcakes that almost melt in your mouth.
- Hot chocolate frosting – The frosting tastes like a decadent cup of cocoa, bringing comfort and holiday flavor.
- Beginner-friendly – The steps are straightforward, so bakers of any level can make these with confidence.

Ingredient Notes
Here are a few helpful notes about key ingredients. See the full ingredient list in the recipe card below.
- Wholesome Organic Fair Trade Cane Sugar – Slightly warmer, full-bodied sugar that complements chocolate well.
- Wholesome Organic Powdered Confectioners Sugar – Ultrafine powdered sugar produces a velvety frosting.
- Unsweetened cocoa powder – I prefer Dutch-process for a deeper chocolate flavor, but natural cocoa works too.
- Eggs and buttermilk – Bring to room temperature before baking for the best texture.
- Hot water – Use steaming hot water when combining with the wet ingredients to bloom the cocoa and yield a lighter crumb.
- Butter and powdered sugar – Sift the powdered sugar to avoid any grit in the frosting.
- Candy decorations – Candy eyes (about M&M size) and red candies like M&Ms or Red Hots make decorating quick and consistent.
Step By Step Instructions – Cupcakes
Follow these steps to bake the cupcakes:
STEP 1: Preheat and mix dry ingredients. Preheat the oven to 350°F. Sift together all-purpose flour and cocoa powder in a large bowl, then stir in baking powder, baking soda, and salt.
STEP 2: Combine wet ingredients. In a separate bowl, whisk together Wholesome cane sugar, oil, eggs, vanilla, and buttermilk. Heat the water until steaming and slowly whisk it into the wet mix.
STEP 3: Combine and fill pans. Pour the wet ingredients into the dry and whisk until just combined; the batter will be runny. Line a 12-cup muffin tin and fill each liner about 3/4 full.


STEP 4: Bake and cool. Bake for 16–20 minutes or until a toothpick inserted in the center comes out clean. Let the cupcakes cool in the pan for 10 minutes, then transfer to a wire rack to cool completely before frosting.


Step By Step Instructions – Frosting and Decorating
Make the hot chocolate frosting and assemble the reindeer faces:
STEP 1: Heat the cream. In a saucepan, heat the heavy cream until steaming. Stir in the hot chocolate mix until dissolved and set aside to cool completely.
STEP 2: Prepare the butter mixture. Sift powdered sugar and cocoa together. Beat room-temperature butter on high for 3 minutes, then add half of the sugar mixture on low until combined, followed by the rest.
STEP 3: Finish the frosting. Add vanilla, salt, and the cooled hot chocolate cream. Mix on low until combined, then beat on high until light and fluffy.

STEP 4: Frost and decorate. Use a cookie scoop to add frosting to each cupcake and smooth slightly with a spoon. Add two candy eyes, a red candy for the nose, and press two pretzel halves into the top for antlers.
Expert Baking Tips
- Measure flour correctly: spoon into the measuring cup and level off or use a kitchen scale to avoid compacted flour, which can dry the cupcakes.
- Add hot water slowly to the wet ingredients to prevent cooking the eggs and to incorporate evenly.
- Always cool cupcakes completely before frosting; warm cupcakes will melt the frosting and make decorating messy.

FAQ
I used candy eyes about the size of an M&M. For the red nose, a red M&M, Red Hots, or a similar small red candy works well.
Yes. Freeze cooled cupcakes wrapped in plastic for up to 30 days. Thaw for about an hour before filling and decorating. Keep pretzels separate until serving to retain their crunch.
Yes. The batter can be baked in an 8×8 or 9×9 pan for a chocolate cake. Decoration will be different, but the flavor remains the same.

Storing and Freezing
Store cupcakes in an airtight container in the refrigerator for up to 5 days. Bring to room temperature for about an hour before serving for the best flavor and texture.
For freezing, place decorated cupcakes in an airtight container and freeze up to 30 days. Thaw for 1–2 hours before serving. To keep pretzels crisp, store them separately and add them just before serving.

Other Holiday Recipes To Try
If you loved this recipe, please leave a star review and tag me on Instagram @stephaniesweettreats. Follow along on Pinterest for more holiday baking ideas.
Christmas Reindeer Cupcakes
Servings: 12 cupcakes | Prep: 1 hr | Cook: 25 mins

Ingredients
Chocolate Cupcakes
- 1 cup all-purpose flour
- 1/2 cup unsweetened cocoa powder
- 1 tsp baking powder
- 1/2 tsp baking soda
- 1/2 tsp salt
- 3/4 cup Wholesome Organic Fair Trade Cane Sugar
- 1/4 cup oil (canola or vegetable)
- 1 tsp pure vanilla extract
- 1/2 cup buttermilk, room temperature
- 2 large eggs, room temperature
- 1/2 cup hot water
Hot Chocolate Frosting
- 1 cup unsalted butter, room temperature
- 2 cups Wholesome Organic Fair Trade Powdered Sugar, sifted
- 1/4 cup unsweetened cocoa powder, sifted
- 1 tsp pure vanilla extract
- 1/2 tsp salt
- 1/2 cup heavy cream
- 1/3 cup hot chocolate mix
- 12 red candies (for noses), 24 candy eyes, 12 pretzels halved
Instructions
Chocolate Cupcakes
- Preheat oven to 350°F. Line a 12-cup muffin tin with liners.
- Whisk flour, cocoa, baking powder, baking soda, and salt together.
- In another bowl, mix sugar, oil, vanilla, buttermilk, and eggs. Slowly whisk in hot water until combined.
- Pour wet into dry and whisk until just combined. Batter will be thin.
- Fill liners 3/4 full and bake 16–20 minutes. Cool completely on a wire rack.
Hot Chocolate Frosting
- Heat heavy cream until steaming. Stir in hot chocolate mix and cool completely.
- Sift powdered sugar and cocoa. Beat butter 3 minutes on high, add half the sugar mixture on low, then the rest.
- Add vanilla, salt, and the cooled hot chocolate cream. Beat until fluffy.
- Scoop frosting onto cupcakes, smooth, and decorate with candy eyes, red nose, and pretzel antlers.
Notes
- Spoon and level flour or use a scale to avoid compacting.
- For high-altitude baking, add 1 tablespoon extra flour.
- Bring dairy and eggs to room temperature for best results.